ABOUT US

ZENFU TRAVEL

What We’re About

WE ARE A TEAM OF CHINA TRAVEL SPECIALISTS, CULTURAL EXPLORERS, AND JOURNEY DESIGNERS

dedicated to helping travellers experience China beyond its most familiar landmarks. We believe the most meaningful journeys come from bringing together the places, people, traditions and experiences that make a destination truly alive.

Our name brings together two ideas rooted in Chinese culture. “Fu” (福) represents blessings, good fortune and the wish for a life filled with happiness and abundance. “Zen” evokes a sense of calm, balance and mindfulness — an invitation to slow down and experience the world with greater awareness.

At ZENFU TRAVEL, these ideas shape how we travel. We believe the richest journeys go beyond famous landmarks, connecting you with China’s living heritage, local traditions and the people behind them. Through thoughtfully tailored journeys, we bring together meaningful cultural encounters, extraordinary landscapes and authentic local experiences, creating a deeper, more personal connection with China.

A mountain river winding through a green valley

HOW WE FOUNDED

ZENFU Travel began with two friends who shared a passion for golf and a love of exploring the world. Across different countries and cities, they sought out beautiful golf courses, finding joy in every swing while discovering the landscapes, cultures and local stories beyond the fairways. These journeys became some of the most memorable experiences of their lives, revealing how the right journey can bring together personal passions, meaningful discoveries and moments that stay with us long after we return home.

One day, a simple idea began to take shape: what if travel could be designed around each person's interests, dreams and way of life? Inspired by their own experiences, they envisioned journeys that offered every traveler something uniquely their own. That vision became the foundation of ZENFU Travel. Today, we create tailor-made journeys across China, bringing together extraordinary landscapes, living cultural heritage and authentic local experiences. We believe a thoughtfully designed journey can do more than create wonderful memories — it can open new perspectives, inspire personal growth and change the way we see the world.

Long before launching our travel service, we spent years curating and building a nationwide network of trusted, high-quality local suppliers. These stable, in-depth partnerships allow us to deliver reliable, premium travel resources across every region of China. This is why we don’t take itinerary planning and customization fee from our guests.

Obtain your personalized customization

Traditional Chinese folk performers in ceremonial costumes

Our Philosophy

DISCOVER THE CHINA BEYOND THE SURFACE

Every traveler experiences China differently, every journey we create is shaped around you — your interests, your pace, and the experiences that matter most to you. Through our long-standing relationships with trusted hotels, local partners and travel providers across China, we are able to personalize every journey without adding a separate planning or customization fee.

Beyond iconic landscapes lies the living soul of a nation. Travel is not merely a visit to places, but a quiet dialogue with history, heritage and local vitality.

We explore mysterious China through its living intangible culture. We design fluid, context-driven travel experiences that merge China's ancient heritage crafts and timeless natural grandeur. Free from rigid itineraries, every journey unfolds naturally, at a pace that feels right for you and in tune with the culture around you.

Whether travelling with loved ones, spending time with family, or exploring on your own, every journey offers a chance to discover something meaningful. Through travel, we hope to help visitors from around the world experience the beauty, stories, and rich cultural heritage of China in a more authentic and personal way.

Come and embrace the soul of China.

Our Approach

We keep our service transparent and guest-focused

Thanks to our long-term supplier partnerships across China, we charge no additional custom itinerary planning fees for our guests. Our revenue comes solely from verified local suppliers, allowing us to focus entirely on designing quality, personalized, and culturally immersive China journeys for every global traveler.

Turquoise mineral terraces surrounded by forest

Our Journeys

Designed Around You, Not Around Schedules

Every traveler experiences China differently.

Some seek quiet moments among ancient villages.

Some are drawn to dramatic landscapes.

Others want to discover the stories behind traditions passed down through generations.

We design flexible journeys shaped around your interests, pace and curiosity.

Whether travelling with family, loved ones or independently, every itinerary is thoughtfully created to feel natural, personal and meaningful.

Our Belief

China Is More Than a Place to Visit

We believe the most memorable journeys are not measured by how many places you see, but by the connections you make along the way.

A conversation with a local artisan.

A traditional performance in a historic village.

A quiet moment beside an ancient landscape.

These experiences reveal a China that is authentic, diverse and continuously evolving.

Our purpose is to create meaningful connections between global travelers and the living culture of China.

The colorful ridges of the Zhangye Danxia landform

A climber suspended inside a coastal rock arch

Embrace the Soul of China

Through thoughtful journeys and authentic experiences, we invite you to discover the traditions, people and places that make China truly unique.

Our guides

See China Through Local Eyes

A great journey is shaped not only by where you go, but by the people who help you experience it.

Our team includes experienced English-speaking guides with extensive knowledge of China’s history, culture and local life. With years of experience working with international travelers, they know how to turn a destination into a deeper, more personal experience.

Some members of our team are also seasoned travel creators and China travel storytellers. They know the hidden corners, local rhythms and everyday experiences that are easy to miss when travelling on your own.

We also offer exclusive travel experiences accompanied by professional travel content creators. They walk alongside travelers throughout the journey, capturing authentic moments and co-creating personal travel stories that turn ordinary trips into extraordinary, once-in-a-lifetime adventures.

With them, you can explore China like a local, connecting with the culture around you, and seeing the country through a more personal perspective.

Esther He

Senior English-Speaking Guide · 10 Years of Experience

Qualifications: National Tour Guide Certificate · TEM-8 English Proficiency (placeholder)

Warm and knowledgeable, Wei specializes in Chinese history, imperial architecture and traditional culture. He has guided travelers through Beijing, Xi’an and Luoyang, bringing ancient stories to life through engaging explanations and local insights.

Jenny

Cultural Journey Guide · 7 Years of Experience

Qualifications: National Tour Guide Certificate · Advanced English Communication (placeholder)

Patient and attentive, Xiaoyu enjoys introducing travelers to local food, traditional crafts and everyday Chinese life. Her experience across Sichuan, Yunnan and Guizhou helps her create relaxed, culturally rich journeys tailored to different interests.

Specialties: Travel Videography · Visual Storytelling · Documentary Photography

Xiao Long

Travel Filmmaker & Creator · 8 Years of Experience

Specialties: Travel Videography · Visual Storytelling · Documentary Photography

An adventurous filmmaker with years of experience exploring China, Rui captures cinematic landscapes, local encounters and cultural traditions. From mountain trails to quiet villages, he documents each journey through natural, immersive storytelling.

Specialties: Travel Photography · Local Culture · Lifestyle Content

Rita Qiu

Travel Creator & Photographer · 6 Years of Experience

Specialties: Travel Photography · Local Culture · Lifestyle Content

Curious and creative, Yining finds beauty in the details others often overlook. She enjoys exploring historic neighborhoods, meeting local artisans and documenting everyday life, helping travelers preserve their experiences through personal photographs and stories.

Why travel with us

Beyond
the Landmark

Living Heritage
Experiences

Tailored
Journeys

Local Stories,
Real Connections

Thoughtful
Travel Support

So, ready to start?

We will use it as the first thread in a journey designed around you.

Plan your private journey